Precious recipes kept in valuable packaging
Bosco - Liquorificio 1864
For over 150 years, the Calabrian company Bosco has been producing and marketing products of the highest quality. Liqueurs and spirits that originate from unique recipes perfected over the years. The wise choice of the best raw materials, such as the precious aromatic herbs typical of the Mediterranean and the scrupulous attention in all the processing phases have made the Bosco company an excellence in the alcoholic beverages sector both in Italy and abroad.
In order to strengthen the corporate identity, they turned to us to carry out an important rebranding of the brand with the aim of researching and consolidating new positions. Other notable interventions were carried out on the historic Anice and Sambuca labels (unchanged for 150 years), thus making them more modern and of greater impact in the eyes of the consumer, also through the choice of refined printing techniques such as foil and braille.
Agency
Liquorificio 1864 srl
Intervention
Rebranding
Packaging Design
Brand Positioning
Motion Graphic
Photo
AMARO SILANO, FOR A VALUE GIFT
Keeping the bottle in an elegant tin case, customized ad hoc and ennobled by refined techniques such as relief and opaque finishes in stark contrast with metallic colors, makes this extraordinary amaro a unique gift for special occasions .
SPOT VIDEO AMARO SILANO
For us, emotion means bringing the consumer closer to the brand through the story of company values, history and the peculiarities that the product holds. Providing a multimedia experience is one of the most effective marketing solutions to arouse interest, in order to involve the customer in the purchase of a specific product or service.